MY STORY
It all started when…
I arrived at Rock springs Airport in Wyoming - July 2000. I was a wide eyed kid from the African Continent (Ethiopia to be exact). I received a scholarship to attend college and I was ready to take over the world. Overnight I was displaced and completely detached from my friends and family, no instagram, no facebook, no cell phone. I might has well been on Mars, My dad who accompanied me on the trip handed me $350 and said “Go make something of yourself.” This was my start.
Since stepping into the world of design, there’s been no looking back—just a relentless drive forward. Over the years, I’ve tackled every creative challenge imaginable, from crafting on paper to designing for screens and shaping immersive experiences. I’ve dreamed up innovative solutions for Yahoo!, collaborated with top ad agencies, and consulted for Fortune 100 giants like State Farm, Coca-Cola, Home Depot, and Delta Airlines. Each step has deepened my passion and sharpened my perspective.
One skill that I take with me on every job is the ability to immerse myself in a business and Add value to every team I am a part of.